Asheville Mountain Real Estate Blog

Asheville, NC real estate for sale. Information for buyers, sellers and mountain homeowners, without pressure. Rich content for those who are far away about what it is like to live here through the generous use of media. And some nostalgia with our, "Baby Boomers' Fun Stuff", Thanks for stopping by.

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Location: Mars Hill, NC, United States

A small, highly personalized real estate firm specializing in mountain homes and land in greater Asheville.

Thursday, July 31, 2008

Baby Boomers: Rice-a-Roni

No real estate on Thursdays, just some baby boomer musings..

Heard a NPR piece on the birth of Rice a Roni this morning that serves as the topic for this week's boomer posting. There is a 7 minute podcast at that link, with some nice personal interviews.

It seems The San Francisco Treat had its origins after WW II in that West Coast melting pot of a town. The main players were a young Canadian woman, her Italian husband, and an Armenian landlady who combined to give birth to this most American of icons. It doesn't get much closer to the heart of boomers growing up than Rice a Roni after all.

Rice a Roni was regional by 1958, and went nationwide in 1962 with that hard to get out of your head jingle. The Rice a Roni theme was apparently taken from the song "Barney Google", a 1923 hit, with lyrics by the rather ubiquitous Billy Rose. (Think Me and My Shadow, or, It's Only a Paper Moon, wow).

Rice a Roni grew up in an age when the emphasis was on convenience, the dawn of dishwashers, garbage disposals, and TV dinners. Sadly, there don't seem to be any vintage commercials on the web. We all know the song, so why risk having it stuck in our heads for the rest of our day.

On a parting note, the dish has changed with the times, from the age of convenience, to the age of health and nutrition. Click here for a Rice a Roni Nature's Way commercial, the latest incarnation of that one pan, melting pot of a meal for diet conscious boomers. Chuckle.

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